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What You Should and Should Not Outsource


• Outsourcing certain business functions can benefit mompreneurs looking to free up time and focus on the important things.

• Business strategy, leadership, decision-making, customer service should be kept in-house. 

• When selecting an outsourcing partner, ensure they have experience, are reliable, and offer competitive prices. 

• The right outsourcing partner can free up more time for yourself while ensuring that all tasks are accomplished efficiently.

As a mompreneur, you want to ensure that your business runs efficiently and effectively while maintaining balance in your personal life. Managing your career and home can become overwhelming if you attempt to do it yourself. That’s why many successful mompreneurs have turned to outsource some tasks to free up time to focus on the things that matter most.

The key to making this happen is knowing when to outsource certain business functions and when to keep them in-house. Here’s a look at which tasks should be outsourced and which should not.

What Should Be Outsourced

The first step in determining what should be outsourced is to create a list of all the tasks that need to be completed for the day-to-day operation of your business. This could include accounting, legal advice, bookkeeping, social media management, web design and development, content creation, and more. Once you have identified all the tasks that need to be done, it’s time to decide which ones can be outsourced. Here are some examples of tasks you should outsource:

Accounting & Bookkeeping

Outsourcing accounting and bookkeeping services will free up more time for you as an entrepreneur so that you can focus on growing your business instead of getting bogged down with calculations. You can hire an experienced accountant who knows how to handle tax returns or even use online services like QuickBooks or Freshbooks.

Legal Advice

It’s always important to stay up-to-date on legal matters related to your business. A qualified lawyer can guide contracts, intellectual property rights, taxes, employment laws, and other important matters. It may seem expensive initially, but it’s worth it in the end, as it will save you from costly mistakes later.

Content Creation

Content creation can be time-consuming and challenging if you don’t have any experience writing for the web or marketing yourself through content creation. Hiring freelance writers or agencies will give you access to talented professionals who specialize in creating compelling content that drives customer traffic and engagement.

SEO & Digital Marketing

Search engine optimization (SEO) and digital marketing can be tricky for the average business owner. Hiring an experienced SEO company will help you optimize your website to rank higher in search results, create effective campaigns, increase traffic, and improve conversions. This way, you don’t have to take too much time learning and managing the SEO and digital marketing campaigns.

A web designer using a laptop to work on a new website

What You Should Not Outsource

Mompreneurs themselves best handle some tasks. This is because these tasks are more closely related to the business’s core mission, vision, and goals. Here are some tasks that you should not outsource:

Business Strategy & Development

You know your business better than anyone else, so it’s best to leave the development of your business strategy to yourself. You should be in charge of creating a plan for the company’s future direction, setting goals and objectives, and creating a timeline for achieving them.

Leadership & Decision Making

As a leader, you must ensure that all decisions align with your mission, vision, and values. Outsourcing decision-making can lead to costly mistakes in the long run. It’s important to have an understanding of the company, the industry, and your target market when making decisions.

Customer Service

Customers are the lifeblood of any business, and providing excellent customer service is essential to retaining them. You know your products or services better than anyone else, so you should keep customer service in-house to ensure that customers receive the best support possible.

A woman taking a call, customer service job

Creating a Balance

When running a successful business, knowing when to outsource and when to keep tasks in-house is key. Creating a list of all the tasks you need help with will help you identify which ones can be outsourced and which should remain in-house. This way, you’ll be able to maximize efficiency and keep a healthy balance between your career and personal life.

The key to successfully outsourcing is finding the right service providers who can do the job well while meeting your business needs and budget. When selecting an outsourcing partner, ensure they have experience in the type of work you need, are reliable, and offer competitive prices. Once you have identified the right partner, carefully review their terms and conditions to ensure that you understand your rights and obligations before getting started.

Taking care of business while having responsibilities with your family and home can be overwhelming. Still, it is possible to have a successful business and personal life. By outsourcing the right tasks and establishing an efficient communication system with your partners, you can free up more time for yourself while ensuring that all your tasks are accomplished efficiently.

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