event planner

A Woman’s Guide to an Event Planning Career

  • Event planning is a female-dominated profession requiring organizational, creative, interpersonal, and attention to detail-skills.
  • Women have natural gifts that make them well-suited for event planning, such as nurturing and understanding behavior.
  • To succeed in event planning, women must understand the basics, budget effectively, manage schedule deadlines, utilize sales/marketing strategies, build vendor relationships, and identify their niche.
  • Establishing an online presence and networking with other event planners can help create a solid client base.

The event planning industry is often considered a female-dominated profession, with women comprising an estimated 76% of workers. This trend can be attributed to event planning requiring solid organizational and collaborative skills, often thought more inherent in women. Additionally, event planning usually requires creativity, interpersonal skills, and attention to detail — all qualities many women naturally possess.

Studies have shown that between 2005 and 2019, the number of non-self-employed female event planners increased by 8%, while the corresponding figure for men was only 2%. The U.S. Bureau of Labor Statistics also found that 90% of wedding planners were female in 2022. Furthermore, a survey from Eventbrite revealed that over 80% of female respondents had planned more than five events and cited their success due to their planning skills and creativity.

Women’s gender roles in society are also in the prevalence of female event planners. Women are often seen as better suited for jobs based on human interaction because they are considered more nurturing and understanding than men. However, a successful event planning career means women must work hard to achieve it. Here are a few tips to help you get started:

Understanding the Basics of Event Planning

Presenting an event planning pitch to clients

Event planning requires a lot of knowledge and understanding of industry principles. Women must understand the basics, such as different types of events, budgeting, scheduling, sales and marketing strategies, venue selection, and vendor management. Additionally, they should focus on building relationships with vendors and clients to ensure successful event execution.


When budgeting for an event, women should be familiar with setting cost expectations for services that must be provided and managing unforeseen costs. A vital part of this process is setting realistic goals and understanding what kind of budget can be expected from a specific type of event. Once the budget is set, staying within it while providing quality services is essential.


Scheduling plays a vital role in event planning. Women must manage time effectively when arranging venues, food service providers, and other vendors for each event. This means having an organized system for tracking deadlines and staying on top of tasks that must be completed to prevent any last-minute surprises or issues on the day of.

Sales and Marketing Strategies

Regarding sales and marketing strategies, women should understand how to create persuasive advertising campaigns by leveraging various channels such as social media or print media outlets. Additionally, they should know how to properly use technology tools like email automation software or customer relationship management platforms to achieve maximum results in their promotional efforts.

Vendor Management

Finally, vendor management is another crucial aspect women must consider when planning events. Women must understand how to research different suppliers, including pricing structure and payment options, before deciding which ones are best suited for their projects based on budget and timeline considerations made earlier in the process. Building strong relationships with existing vendors can also help ensure success in future events due to established trust between both parties. You should consider partnering with a corporate event tent rental if your clients consist primarily of businesses.

Identifying Your Event Niches

While there are many aspects of event planning that women must become familiar with, it’s important to identify the niches they are most passionate about. Women may succeed in focusing on the events that interest them most and building a reputation as a go-to expert for those topics. Here are a few events to consider:

  • Corporate Events
  • Weddings
  • Birthdays and Anniversaries
  • Fundraisers and Charity Events
  • Music Concerts and Festivals
  • Networking Mixers

To build your experience on these events, you should learn the ins and outs of their respective planning processes, including their target audiences, preferred vendors, and promotional tactics. Experienced event planner willing to take on new challenges can expand their portfolio and establish a name for themselves.

Building a Strong Clientele

Improving relationship with clients

A successful event planning career requires a solid client base. Women should focus on networking within the industry and building relationships with vendors, venues, and potential clients. Having an online presence through social media can also be beneficial for connecting with a broader range of customers. Also, creating a portfolio of past events for potential customers to review will help show how you are an event planner.

It would be best if you also considered networking with other event planners, as there is strength in numbers. Partnering with others can help create more successful events due to each partner’s combined expertise and resources.

Final Thoughts

The event planning industry is a great career option for women, allowing them to use their natural gifts and strengths. However, like any other profession, success in this field requires dedication and hard work. Understanding the basics of event planning and identifying your niche are essential steps that must be taken to achieve success. Additionally, networking with existing vendors and clients can help build a solid client base for future events. With these tips in mind, you should be well on your way to becoming an expert event planner!

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